Adverts for the Police State

Mountain Dew, the “diet” (that is, aspartame infused) soft drink brand produced by PepsiCo, is running a television advert showing a puppeteer raided by a SWAT team because “window puppet shows are illegal in New York.” As MSNBC’s Ads of the Weird notes, the supposedly humorous ad is “likely to get the attention of diet Mountain Dew’s core intended audience, men ages 18 to 39,” but there is another message here for this “core intended audience”—ninja-black clad SWAT teams, dispatched on the flimsiest of pretense, are not abnormal, are in fact quite normal. Get used to it. You live in a police state now.

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